Pirelli Tires: A Tradition Of Performance and Success. For more than a century, Pirelli Tire has offered a wide range of tires with an emphasis on innovation and research. Pirelli Tires combinine safety, stability, handling and grip, even at high speeds and in adverse driving conditions. With a focus on ultra-high performance tires, Pirelli Tire has managed to establish itself as an industry leader in terms of advanced design technology and superior quality. Pirelli Tires offers a very wide product range covering every car and SUV segment and every customer requirement.